Outdoor Acrylic LED Illuminated Signage BackLit for Business Logo

Who Should Get Backlit Letters 

Professional services work great with backlit channel letters. Lawyers, CPAs, financial advisors, doctors - they want visibility without looking tacky. Backlit letters hit that exact spot. One estate attorney told me his wealthy clients would run from anything flashy or aggressive. His backlit channel letters gave visibility while staying classy. Bright frontlit would've killed his brand image completely. 

High-end retail loves backlit letter signage. Jewelry stores, designer clothing, expensive furniture - backlit channel letters signal premium without shouting it. One jewelry store owner said competitors had bright frontlit that looked cheap as hell. Her backlit letters made her store look expensive just existing there. In upscale retail markets, backlit channel letters are almost required now. 

Picking Backlit Letter Makers 

Find someone doing backlit channel letters regularly as main work. Ask straight how many backlit letter projects yearly. Under 10-12? Not enough experience with backlit letters for consistency. Ask seeing backlit channel letters they made 4-7 years ago in person - check halos still even, walls not messed up behind backlit letters.